Rice cracker brand’s cafés serve free drinks and snacks
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There's nothing like free samples to get consumers to try something new, as countless brands have recognized over the ages. Last year we saw that concept put to work on female patrons at Tokyo's LCAFE, but recently one of our spotters alerted us to an even bolder example, also in Japan: Free Café Harimaya Station, which offers a variety of free drinks and snacks to anyone at any time. Free Café Harimaya Station is the brainchild of Harimaya Honten, maker of traditional Japanese rice crackers. With seven locations already established in major shopping areas nationwide, the Free Cafés serve up…
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