Supermarkets offer increased food traceability, for info and safety

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This is the second in a series of posts on traceability. Written by Springwise, and supported by IBM. Check out our previous post, or read more about building a smarter planet. _________ From bananas and spinach to coffee and chocolate, we've covered a variety of food tracking concepts that were mainly focused on the 'softer' side of traceability, giving consumers a sense of connection to the sources of their food and the people who grow it. While those individual efforts are immensely valuable as marketing and information tools, both producers and consumers stand to benefit from a more widely accepted…

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