Health coaching app lets users choose between gentle encouragement and drill sergeant rigor

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Consumers can often have trouble sticking to dieting or exercise plans because they don't have motivation that a coach can provide. The problem is that not everyone reacts well to the same type of coaching. The strict military type might work for one person, but will just put others off. Health app Vida is now connecting users to personal coaches that suit their style through one-to-one live video chats. Those signing up to Vida can select the health programs — formulated by medical professionals — that they want to follow, whether it's to lose weight, get fit, reduce stress or…

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