Discovering innovations that matter since 2002

Heineken offers first class airport lounge for all

Travel & Tourism

Warm beer in airport restaurants resembling barns has, no doubt, caused many of us to wonder where air travel’s glamour got to. Helping revive the notion of classy business travel, Heineken has teamed up with design agency UXUS to create an airport lounge that offers a respite from the chaos of the terminal gate. The Heineken Lounge opened in Newark Liberty International Airport in December 2008, and democratically presents all travellers with the luxuries typically reserved for first and business class passengers. Private conversation nooks, custom white leather sofas, spherical light fixtures and green aluminium tables combine to create a contemporary brand space. In addition to Heineken, a variety of beers are served on tap, alongside a fully-stocked cocktail bar. Although Hong Kong’s International Airport has had its own Heineken bar for some time, Newark’s lounge is more of a ‘third place’, offering work necessities such as wifi, as well as movies and other entertainment. One to emulate, if branding budgets allow ๐Ÿ˜‰ (Related: Being space for a microbrew โ€” Beer cans that sleep two โ€” Baby brand space at Schiphol Airport.) Spotted by:



Download PDF

Springwise Services:
Our expertise in spotting the latest innovations is the best resource to empower your teamโ€™s future planning.

Find out More