Heineken’s new brew for women
We’ve covered alcoholic drinks for women before: beer from Germany (Karla) and Poland (Karmi), and wine from the Netherlands (Sophie & Sophie). Continuing the theme, Heineken is about to soft launch a sparkling cider brew for the fair sex. Christened Charli, the drink combines cider, barley malt and fruit flavours. Although barley malt is one of Heineken beer’s main ingredients, Charli is marketed to the 63% of women who, according to Heineken, don’t like its main product. The brew is also being presented as an alternative to white wine, the quality of which varies widely at Dutch bars.
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