Hellmann’s delivers cooking lessons on demand via WhatsApp

Hellmann’s delivers cooking lessons on demand via WhatsApp

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Regular readers of Springwise will know that the Brazilian arm of Hellmann’s mayonnaise is determined to find new ways to engage its customer base, whether it’s through NFC-enabled touchscreen shopping carts that deliver meal suggestions as customers walk through the store, or
printing recipes on the back of receipts, tailored their shopping bill. Now it’s returned with WhatsCook, a campaign that helps anyone get instant recipes and cooking advice from pro chefs via the popular WhatsApp messaging service.

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