Helmet dispenser looks to improve safety among city bikeshare users

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Netherlands-based EGG has already made efforts to incentivize helmet wearing among young cyclists by offering fun customization, but how can adults be encouraged to do the same? HelmetHub is a helmet rental machine that aims to provide the safety equipment to those using bikeshare programs. While cycling without a helmet isn't against the law in the majority of countries, there are obvious reasons why wearing one can help prevent head injury in the case of an accident. However, according to HelmetHub, usage in city bikeshare schemes – where riders can often be irregular users unfamiliar with cycling on busy roads…

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