Helping consumers cut medical costs

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The health industry, a behemoth of rules, regulations and opaque pricing schemes, is in dire need of a shake-up. Three start-ups are attempting to shift power back to consumers by helping them negotiate lower medical costs. Vimo, a comparison-shopping site for health care, collects data on medical procedures, so that consumers can search and compare prices. People can also submit details about incurred charges. If the amount to be paid isn't the lowest wholesale rate available from a hospital or other provider, Vimo will negotiate a lower price for a cut of the savings. Vimo will also make money from…

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