Hertz subsidiary cuts frills and prices

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Airlines proved that passengers are willing to book online and get their boarding passes from airport kiosks if it meant saving money. Now Hertz Rent A Car has applied the concept to its Simply Wheelz budget-priced subsidiary, which debuted in September. Weekend rental rates start at just USD 15 dollars a day and weekly rates start under USD 100. To get those savings, customers must book online and check in via an electronic kiosk at the airport. Customers can choose online from 8 car models. When they arrive at Simply Wheelz' airport location, they let a self-service rental machine scan…

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