Viewers customize interactive Facebook-based “Social Film”

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When it comes to entertainment, regular readers of Springwise may have noticed a growing trend whereby user interactivity is not only encouraged, but is made compulsory in order to reveal certain content. Recently we spotted Bluebrain’s location-based album, and now we’ve discovered Murmur’s “Social Film” — Him, Her and Them — which relies on the viewer/user to alter the viewing experience for their Facebook friends.

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