Holiday discounts offered to travellers with a large number of social media followers
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Offering deals to social network users with a large number of followers is based on the logic that the cost of the discount will hopefully be outweighed by the subsequent exposure and publicity. We've already seen the model employed by fashion brand Volga Verdi, and now Hotelied is looking to apply the same thought process to the travel industry. Hotelied is focused on serving “lifestyle” properties and luxury four-star and above hotels. It offers these organizations the opportunity to target heavy discounts towards influential travellers with a large amount of social media clout, but deals can also be targeted towards…
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