Transparency comes to real estate agents
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When companies search for a new salesperson, you know they scrutinize each candidate's track record before making an offer. When consumers hire a real estate agent to sell their home, however—probably the biggest asset they own—the choice is often made by chance. Enter Homethinking, a site that aims to bring transparency to U.S. real estate agents so as to help homeowners pick the best one for them. New York-based Homethinking puts agents under a spotlight so consumers can quickly identify the ones that shine. Toward that end, it crawls the web to find out what each agent has accomplished in…
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