Hotel chain promotes 2200 properties with VR videos

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Virtual reality is being thoroughly embraced by the hospitality industry. We have already seen VR postcards via room service, and as Skift has noted, everyone from Shangri-La Hotels to Hilton is experimenting with VR and 360 video as a marketing tool. Now Best Western is the latest. The hotel chain has introduced a Virtual Reality Experience, which will enable guests to experience each of the companies 2200 hotels online before booking.

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