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Thanks largely to the anything-goes nature of the online world, audiences in mature consumer societies are not easily shocked. As a result, brands are harnessing ever higher levels of risqué to stand out from the crowd. The Icecreamists recently grabbed our attention by sexing up dessert with their x-rated gelato dubbed The Sex Pistol—touted to have the same charge as a dose of Viagra. For those of you who need added proof that maturalism is rife, look no further than Hot Wax, an adults-only colouring book created by Atlanta-based pin-up artist Tyson McAdoo. Pushing the boundaries in a traditionally child-centric domain, Hot Wax is a 32-page colouring and activity book (USD 14) filled with raunchy graphic illustrations. The images may be just outlines but the themes are unambiguous. With nudity, tattoos and lingerie featuring prominently, clearly this is not a colouring book for kids. If you’ve read our sister-site’s latest trend briefing, you will know that 2010 is set to be rawer and more risqué than ever. What will be the next plain-vanilla product to be infused with a saucy new twist? Could a side of daringly super-charged seduction be the order of the day for your brand? Spotted by: Cecilia Biemann