How Zip got into the Ivy League

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Staff and students at Princeton, Harvard and MIT are embracing car-sharing venture Zip Cars. Zip Cars, the commercial membership-based car sharing venue, which we covered in our February issue, has signed a deal with Princeton University. As of September, Princeton staff and student members can use any of the initial four campus cars at a discounted price, as part of a campus-wide initiative to reduce vehicular traffic and to create a more pedestrian-friendly environment. Harvard and MIT students now also use the company's services at discounted rates. Zipcars in Boston Not only does Springwise believe in the commercial car sharing…

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