Humanitarian charity converts smartphone screens into free ad space

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One of the biggest challenges for small NGOs and charities is spreading awareness of their organization without spending much needed funds on expensive billboards and advertisements. Now, the Swedish arm of humanitarian organzation Doctors of the World, has found an ingenious solution: Screen Donor is an app which converts the lock screen of dormant smartphones into free, untapped ad space. Potential screen donors can download the app for free and choose an NGO to support. The app temporarily disables the smartphone's sleep mode, replacing the otherwise blank screensaver with information about the chosen NGO. The user can activate the platform…

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