Hype stores

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How could we not like Australian sneaker store Hype DC? Basically a retail version of the Springwise philosophy ('we search the globe so you can have it first'), Hype provides sneakerheads with the latest models, all the latest styles, in 9 stores in Sydney and Melbourne. In their own words: "the fact is that the funky footwear business is still driven from outside of Australia. We are about bringing the latest styles from London and Europe and making them available here, and first!" As simple as that, yet it's a proposition that Springwise believes should be spelled out more often…

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