Hyper-customizable men’s shirts offer over a billion options
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Consumers come in all shapes and sizes and have their own individual tastes, meaning that mass-manufactured fashion often falls short. We've already seen companies such as Stantt and Threadmason offer up to 50 different shirt size options, and now Original Stitch is enabling customers to truly personalize shirts with their choice of fabric, color, pattern and design, providing over a billion possible permutations. Members first choose whether they want a smart or casual shirt. They then go through a 14-step process to decide almost every element of the shirts design, including obvious choices — such as the type of cut,…
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