Contest replaces ad campaign for Nissan launch

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If contests can be used to fill a job or promote a region of the world, why couldn't they launch a car? That's apparently the thinking at Nissan Canada, which recently kicked off a competition to select 50 people to win a free 2009 Nissan Cube. Indeed, Nissan Canada's hypercube contest is a unique social media campaign to promote the company's new Cube vehicle, which launches in May. Rather than embark on yet another mass-media advertising campaign, Nissan and Capital C—its creative partner in the effort—have chosen to tap the creativity of Canadian consumers. Specifically, back in March they invited…

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