Contest replaces ad campaign for Nissan launch

ga('send', 'event', 'Automotive', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

If contests can be used to fill a job or promote a region of the world, why couldn't they launch a car? That's apparently the thinking at Nissan Canada, which recently kicked off a competition to select 50 people to win a free 2009 Nissan Cube. Indeed, Nissan Canada's hypercube contest is a unique social media campaign to promote the company's new Cube vehicle, which launches in May. Rather than embark on yet another mass-media advertising campaign, Nissan and Capital C—its creative partner in the effort—have chosen to tap the creativity of Canadian consumers. Specifically, back in March they invited…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update