I am Verity

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The idea isn't spanking new, but it is worth a closer look, as the conditions for something like this have vastly improved now that we're ALL online (1 billion and counting!): producing something only after you've received enough commitment from prospective buyers to cover your initial costs. Very MINIPRENEURish, of course! Fun example: I am Verity, a South African singer who wants to record her own album, but doesn't have the cash (about USD 45,000/EUR 37,600/GBP 25,800) needed to do so. She also realised that if she would cut a record deal, it would take her a long time to…

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