Illy takes on Starbucks

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As reported in this week's issue of BusinessWeek, Illy is taking on Starbucks. A few years ago, Illy defined a handful of Illy Bar Concepts: the Core Bar is situated in historic centers, and functions as a meeting point that expresses the culture and the daily life of its location. Landscape Bars are set in busier areas, such as shopping malls or museums, and are meant to provide a restorative break. Transit Bars are spacious bars for travellers, in stations or airports; Community Bars serve regular customers in residential or semi-central areas; and Corner Bars are stylish, open-plan affairs offering…

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