Immersive VR experience used to increase engagement with rewards programme

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We’ve recently seen virtual reality used in a number of innovative new ways such as this programme which supports prisoners’ rehabilitation and this ballet which offers viewers an immersive performance from the comfort of their own home. Now Royal Bank of Canada have created a loyalty programme that is an immersive VR campaign, Avion VR. Powered by Samsung Gear, the idea was conceived by Canadian creative agency Brightworks and is one of first examples of a VR loyalty program. Avion VR is an immersive banking initiative, where users have the choice of three different destinations: a beach, a golf…

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