REN Clean Skincare’s latest marketing campaign rates local air quality and encourages the use of its new product to protect skin from dirty air.
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As the largest organ in the body, the skin is an extensive surface prone to damage from polluted city environments. For seasoned commuters used to a near-daily gauntlet of polluted air, REN Clean Skincare’s latest product, the Flash Defense Anti-Pollution Mist, helps shield skin from further damage.
To accompany the launch of the Anti-Pollution Mist, REN worked with air quality mapping experts Plume Labs to create the Flash Defence pollution map. The map provides real-time updates on global air quality. REN customers tagging their location on the map and sharing photos of themselves using the Anti-Pollution Mist have a chance of winning GBP 250 of REN products.
We have seen Plume Labs’ air-monitoring pigeons in the past. What other ways could brands link public health with products?