In Australia, dustjacket-envelopes encourage consumers to gift finished books to charity
Libraries and book publishers are now having to compete with the digital publishing world if they want to survive. We’ve already seen Ljubljana City Library create surprise book packs based on genre to engage its customers, and now Australia-based project Mailbooks For Good is making it easier for readers to donate books to charity once they’ve read them, by including dustjackets that double as pre-paid, pre-addressed envelopes.
Spotted another good idea???
Join our network and earn rewards