In Brazil, ad campaign brands fruit with special molds

In Brazil, ad campaign brands fruit with special molds

marketing-and-advertising-snapshot-cover
Enjoy this article? You may also be interested in our Marketing & Advertising Innovation Snapshot >>
ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

We’ve already seen companies such as Dole Organic marking their produce with three-digit codes via stickers to give consumers information on their origins. Now, as part of a marketing drive to show how natural the ingredients are in Camp Nectar fruit juice, Brazilian ad agency AGE Isobar has come up with a novel way to turn the actual fruit into the shape of the brand’s cartons.

marketing-and-advertising-snapshot-cover
Enjoy this article? You may also be interested in our Marketing & Advertising Innovation Snapshot >>

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update