In Brazil, ad campaign brands fruit with special molds
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We’ve already seen companies such as Dole Organic marking their produce with three-digit codes via stickers to give consumers information on their origins. Now, as part of a marketing drive to show how natural the ingredients are in Camp Nectar fruit juice, Brazilian ad agency AGE Isobar has come up with a novel way to turn the actual fruit into the shape of the brand’s cartons.
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