In Brazil, Hellmann’s prints customized recipes on grocery shoppers’ receipts

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Last year we wrote about Spanish food brand Gallina Blanca and its initiative to send consumers personalized recipes via Twitter, but recently we came across a like-minded effort that takes the concept even further. Specifically, through a recent ad campaign for Hellmann’s mayonnaise in Brazil, recipes tailored to the ingredients the shopper had just purchased were printed out on the store receipt.

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