In Brazil, campaign offers test drives to broken down motorists

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When carrying out a marketing strategy, one of the most important aspects is getting the correct timing. With this in mind, Rescue Drive — a new campaign from Brazil-based car dealership Orca Chevrolet — found drivers who had broken down and offered them a test drive while their car was towed. The retailer teamed up with a local tow company and followed their rescue cars to the site of drivers whose vehicle had failed. Those whose cars needed to be towed away were offered a test drive of the new Chevrolet Cobalt to wherever they were headed. The idea behind…

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