In ‘edible cinema’, coordinating snacks enhance viewers’ experience of the story
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There are already plenty of variations out there on the basic cinema — the floating Archipelago Cinema we featured not long ago, for instance — but one we hadn't seen until just recently is a movie experience that integrates a carefully coordinated sequence of snacks designed to enhance viewers' sensory experience of the story. Sure enough, London's Electric Cinema last month featured the first in a series of what it calls "edible cinema". Beginning with its May showing of Guillermo Del Toro’s Pan’s Labyrinth, Electric Cinema's edible cinema concept “is not just about eating,” the theater explains. Rather, “the smell,…
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