In Germany, consumers are rewarded for new product ideas
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Smart companies have been involving consumers in the product design process for years already, often rewarding those who contribute with their ideas. Earlier this year we looked at both Ahhha and Genius Crowds, and recently we came across UnserAller, a compelling example from Germany. UnserAller aims to bring companies and consumers together for the creation of better products. With a focus on consumer goods such as food items and toiletries, UnserAller makes it easy for any interested consumer to contribute ideas large and small to a product's development, and social features enable discussion and promotion among friends. Offline, the site…
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