In India, Facebook used to find blood donors in emergencies

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Hospitals around the world depend on blood donors for the treatment of patients in emergency situations, as well as for the treatment of patients with ongoing conditions. Some blood types, however, are less common than others, making it harder to find matches. Now in India, Socialblood is taking advantage of Facebook to connect people of the same blood group, facilitating blood donations in emergency situations. Socialblood was launched this summer by 22-year-old founder Karthik Naralasetty who won the Staples/Ashoka Youth Social Entrepreneur competition. The Facebook app invites users to register simply by selecting their blood group. They are then connected…

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