In India, phone-based information service targets rural consumers
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
As the number of cellphone users continues to rise we've seen a number of innovations that have empowered consumers in rural areas over the past few years, and recently we came across another intriguing example. Launched by telecommunications provider Bharti Airtel in India, Apna Chaupal – or “Rural Portal” – is a voice-based service through which rural consumers can get a wide array of locally tailored information simply by calling a toll-free line. Rural Indian consumers need only dial 58080 from their mobile phone to be connected with Apna Chaupal. From there they can browse various subscription packs focusing on…
Spotted another good idea???
Join our network and earn rewards