In India, phone-based information service targets rural consumers

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As the number of cellphone users continues to rise we've seen a number of innovations that have empowered consumers in rural areas over the past few years, and recently we came across another intriguing example. Launched by telecommunications provider Bharti Airtel in India, Apna Chaupal – or “Rural Portal” – is a voice-based service through which rural consumers can get a wide array of locally tailored information simply by calling a toll-free line. Rural Indian consumers need only dial 58080 from their mobile phone to be connected with Apna Chaupal. From there they can browse various subscription packs focusing on…

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