In Israel, ad agency uses Diablo III game to find its next programmer
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It was about a year ago that we featured Marriott’s Facebook game, which was being used as part of its international recruitment process, and recently we came across another company taking a similar approach to hiring. The setting this time is Israel, where ad agency BBR Saatchi & Saatchi IL has turned to multiplayer game Diablo III to find its next programmer through their Hell of a Job campaign.
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