Innovations That Matter

In Israel, ad agency uses Diablo III game to find its next programmer

Work & Lifestyle

Ad agency BBR Saatchi & Saatchi IL has turned to multiplayer game Diablo III to find its next programmer.

It was about a year ago that we featured Marriott’s Facebook game, which was being used as part of its international recruitment process, and recently we came across another company taking a similar approach to hiring. The setting this time is Israel, where ad agency BBR Saatchi & Saatchi IL has turned to multiplayer game Diablo III to find its next programmer through their Hell of a Job campaign. Yossi Lubaton is not only CEO of BBR Saatchi & Saatchi IL but also a Level 60 Barbarian in Diablo III. As part of the agency’s recruiting effort, Lubaton will wait for interested candidates to rise to his company’s challenge within the game every Wednesday this month at 8 pm GMT+2 time. Each applicant will have 30 minutes to prove his or her worth by playing alongside Lubaton’s character; along the way, he or she will also be asked a few questions. Based on applicants’ performance in-game, and their answers to the questions, BBR will choose a few select candidates for a personal interview at the company’s offices. The one who earns a place in the company’s ranks will also be awarded “a shining new Warmonger sword,” one million gold coins, “and maybe manager’s insurance,” Lubaton says. The video below explains the premise in more detail: It’s no secret that some of the best programmers can also be some of the best gamers online. Where besides the HR office could your company find its next key player?



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