In Israel, scheme offers unlimited coffee at independent cafés

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Loyalty schemes are by now commonplace for large franchises, but we've seen a few twists on the concept. Singapore's Be Disloyal initiative offered café customers points towards a free coffee at rival local businesses to instill community spirit, and now Israel-based CupsTelAviv is giving members unlimited coffee at independent venues for a set monthly subscription fee. Around 40 businesses in the city have enrolled on the scheme, meaning that members paying NIS 169 a month can visit one at any time and receive as many free coffees as they like. Alternatively, a NIS 99 subscription limits customers to one free…

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