In London, branded taxi cab serves as mobile market research lab

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It's never easy gathering honest feedback from consumers about brands and advertising, particularly in artificial settings such as the market research lab. Where Chicago-based Lab42 has turned to social networks as a more natural place to reach consumers, UK-based Hall & Partners have begun offering a service from within a branded taxi cab. Rather than trying to gauge popular opinions in the artificial lab setting or awkward on-the-street interview, London market research firm Hall & Partners now offers its clients an alternative. Specifically, it has created a dedicated, branded taxi cab — complete with its own Facebook page — that…

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