In London, branded taxi cab serves as mobile market research lab
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
It's never easy gathering honest feedback from consumers about brands and advertising, particularly in artificial settings such as the market research lab. Where Chicago-based Lab42 has turned to social networks as a more natural place to reach consumers, UK-based Hall & Partners have begun offering a service from within a branded taxi cab. Rather than trying to gauge popular opinions in the artificial lab setting or awkward on-the-street interview, London market research firm Hall & Partners now offers its clients an alternative. Specifically, it has created a dedicated, branded taxi cab — complete with its own Facebook page — that…
Spotted another good idea???
Join our network and earn rewards