In Mexico, billboard houses the artist that designs it
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We've seen plenty of examples of marketers attempting to revitalize outdoor advertising, the most recent being fashion designer Allen Solly's vending machine billboard. Now a Mexico-based paper company has created the Scribe Billboard, a temporary home and advertisement hoarding for artists to live in while they design a commercial for the brand based on fans' tweets. Designed by architect Julio Gomez Trevilla, the structure is a small space that fits unobtrusively behind a large billboard located in Mexico City, and can only be accessed via a concealed door in the billboard itself. Created as a temporary lodging for the artist…
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