In Mexico, billboard houses the artist that designs it

ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

We've seen plenty of examples of marketers attempting to revitalize outdoor advertising, the most recent being fashion designer Allen Solly's vending machine billboard. Now a Mexico-based paper company has created the Scribe Billboard, a temporary home and advertisement hoarding for artists to live in while they design a commercial for the brand based on fans' tweets. Designed by architect Julio Gomez Trevilla, the structure is a small space that fits unobtrusively behind a large billboard located in Mexico City, and can only be accessed via a concealed door in the billboard itself. Created as a temporary lodging for the artist…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.