In mobile game, virtual points earned help battle real-world deforestation
Much like the way social gaming company Zynga created limited-edition in-game goods to benefit its real-world Haiti Relief Fund a few years back, so California-based XEOPlay’s Tilt World mobile game strives to have a similarly beneficial effect in the battle against deforestation. Specifically, thanks to a partnership with non-profit WeForest, the points Tilt World players earn in the game help buy real seeds and trees to aid with reforestation efforts in Madagascar.
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