In Peru, billboard turns humidity into drinkable water

ga('send', 'event', 'Eco & Sustainability', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

Last fall we covered Eole Water's wind turbine that turns airborne moisture into safe drinking water, and recently we came upon another effort to do much the same thing. Set this time in Lima, Peru, the University of Engineering and Technology (UTEC) and ad agency Mayo Publicity/DraftFCB have teamed up to create a billboard that captures moisture from the air and converts it into filtered drinking water. Lima is set in Peru's coastal desert which receives almost no rainfall every year, causing a chronic shortage of potable water. Air humidity, on the other hand, often hovers around 98 percent. Enter…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.