In the Philippines, site connects runners and brands for promotions and freebies

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For sports brands, growing competition has made reaching target consumers in a cost-effective way increasingly challenging. Aiming to give brands an alternative to costly event sponsorships and other traditional approaches, is a social network in the Philippines that helps brands connect with runners for exclusive freebies and promotions. Now in beta, is a social networking website for running enthusiasts in the Philippines. Runners get involved simply by signing up with a unique user name and photo, before going on to promote their page online and wearing their user name on race bibs.'s partner brands — including…

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