In South Korea, wifi movie posters offer the connectivity to access extra content

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Public wifi – as we've seen – can come from unexpected locations, including sidewalk slabs and even donkeys. Now South Korean-based advertising agency Cheil has created wifi movie posters, offering fans the connectivity to access extra content. Working in collaboration with film distributer CJ Entertainment, the company realized that the static nature of traditional movie posters mean they struggle to compete for attention in today's fast-moving digital world. While many advertisers have opted for QR codes to provide an element of interactivity to print campaigns, Cheil installed wifi-enabled devices on the billboards holding posters for a movie called The Berlin…

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