In Spain, lemonade made cheaper when temperature rises

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Vending machines have been a springboard for many new ideas we've spotted over the years, including ones dispensing underwear, machines that know if the customer is an adult and ones powered by pedalling. Now Spanish marketing agency Momentum Madrid has come up with a campaign for Coca-Cola's Limon Y Nada lemonade, which offers customers discounts when the outdoor temperature rises. According to a MarketingNews.es report, some 18 machines with integrated thermometers were installed in traditional summertime locations such as water or theme parks in Spain. The temperature was shown on a large display above the machines and the cans, priced…

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