In Spain, lemonade made cheaper when temperature rises
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Vending machines have been a springboard for many new ideas we've spotted over the years, including ones dispensing underwear, machines that know if the customer is an adult and ones powered by pedalling. Now Spanish marketing agency Momentum Madrid has come up with a campaign for Coca-Cola's Limon Y Nada lemonade, which offers customers discounts when the outdoor temperature rises. According to a MarketingNews.es report, some 18 machines with integrated thermometers were installed in traditional summertime locations such as water or theme parks in Spain. The temperature was shown on a large display above the machines and the cans, priced…
Spotted another good idea???
Join our network and earn rewards