In Spain, lemonade made cheaper when temperature rises

ga('send', 'event', 'Food & Beverage', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

Vending machines have been a springboard for many new ideas we’ve spotted over the years, including ones dispensing underwear, machines that know if the customer is an adult and ones powered by pedalling. Now Spanish marketing agency Momentum Madrid has come up with a campaign for Coca-Cola’s Limon Y Nada lemonade, which offers customers discounts when the outdoor temperature rises.

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.