Based in Uruguay, LALA is a platform for movie makers, actors, directors, writers, musicians, film professionals and cinema lovers that aims to facilitate the creation and funding of Latin American films.
Earlier this year we featured Finite Films’ crowdsourcing approach to film creation, and recently we came across a like-minded effort that takes that premise even further. Based in Uruguay, LALA is a platform for movie makers, actors, directors, writers, musicians, film professionals and cinema lovers that aims to facilitate the creation and funding of Latin American films. Interested participants begin by creating a profile on LALA, where they can browse the profiles of others who have registered there. The community is made up of artists, filmmakers, directors, writers, musicians, actors, producers, editors, sound engineers, technicians and other film workers. Users can also browse the site’s ‘projects’ section to see what films are being planned, where descriptions include not just details about the film but also a letter from the director and opportunities for getting involved, including those on the investment side. A feature-length film called The Angel, directed by Martín Sastre, is the first to be produced through LALA and will be filmed in the coming months. Fifty percent of the film’s budget will be funded through the platform and half of the technicians and actors who work on it will be members of the community, according to one report. While not suitable for all artistic projects, there are plenty of instances where creative endeavors can only benefit from a collaborative approach and the involvement of the crowds. A model for emulation in other arts and other parts of the world? Spotted by: Daniel Carranza