In New York City, sidewalk listening stations offer album preview
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
We’ve already seen a number of innovative marketing techniques employed to promote musicians, most recently Belgium band Absynthe Minded‘s campaign that only let fans watch their video when the song was receiving radio airplay. The most recent innovation we’ve spotted comes from French fashion and record label Kitsuné who teamed up with creative media agency CNNCTD+ in the US to promote an album using the latter’s Sound Graffiti method, which enables passersby to listen to music at sidewalk-located stations.
Spotted another good idea???
Join our network and earn rewards