Inaudible frequencies used to trigger smartphone content

ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

Regular readers of Springwise may remember Shopkick, the free app that uses inaudible frequencies to reward consumers for checking into stores. Using similar technology, SonicNotify now aims to expand the concept to allow television, sports and music fans to benefit from extra content on their smartphone as well. The company is offering three products – Sonic Live, Sonic Goods and Sonic Cast. Sonic Live seeks to improve interaction at live events via an inaudible, coded frequency played over a PA system or using SonicNotify's specially-developed 'beacon' devices. Although inaudible to the human ear, smartphones in range will be able to…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.