In India, users can tweet funds to friends and family
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As Twitter expands into financial services, exploring potential revenue streams, we are likely to see more and more companies utilizing the simplicity and familiarity of the social network to encourage customers to make e-commerce payments. We have already seen Charitweet, a platform that facilitates small donations to any charity through a quick tweet. Now, in India, ICICI Bank is enabling smartphone users to make money transfers, top up phone credit and monitor their balance all via Twitter. Customers do not have to bank with ICICI, they simply need to follow the bank's Twitter handle — @icicibank. To make a payment…
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