Indian e-commerce platform taps into reliable network of lunch delivery men
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Dabbawallas have been delivering lunch boxes of hot food to workers in Mumbai for 120 years. The Indian delivery system is staffed primarily by illiterate workers, who pick up hot food from workers' homes in dabbas (boxes) and transport them via bike and train across the city, delivering them to the customer's office in time for lunch. Now, e-commerce giant Flipkart are partnering with this ultra-reliable workforce to improve their last mile delivery capabilities. Dabbawallas are being trained to collect pre-paid marketplace shipments from Flipkart's delivery hubs. They then deliver them to customer's homes, and pick up their dabbas at…
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