Indie bookstores team up to compete with the major chains

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Independent shops have often struggled in the shadow of the large national chain branch down the street. Now of course, those same stores can be brought to their knees by convenient online superstores, with next day delivery. A recent scheme in Singapore called Be Disloyal encouraged coffee drinkers to swerve the chains and visit eight independent cafes instead. Participants were encouraged to complete a 'disloyalty card' by collecting one stamp from each cafe. Once completed, card holders were rewarded with a free coffee. Taking a similar tact in New York, we recently came across CityShelf — a co-operative platform comprised…

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