Indie music digital exchange market sells shares to fans

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The proliferation of digital music sources has now completely disrupted the music industry, causing artists, labels and businesses worldwide to search out alternative business models, such as crowdfunding. Mutrs is the latest of these: a combination of NASDAQ and Napster, the platform enables independent musicians to sell shares in their music via a digital exchange market, helping them to earn money in a new, playful, interactive way. Indie artists and labels are invited to create a profile for their musical output and share audio and video files via the site. When they release a new IMO — initial music offering…

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