Posts Categorized: Marketing & Advertising

Startup allows in-store cameras to collect data

A new startup company has developed biometric identification techniques to extract customer data using existing in-store cameras.

Hotel turns old linens into new pyjamas

A hotel chain in partnership with a charity is repurposing old linens into pyjamas to help children in need get a good night’s sleep.

Fashion brand issues currency just for women

A German fashion chain has issued its own currency to redress the gender pay gap for women.

New global platform for real estate

Global real estate platform enables users to connect in an open marketplace.

Pharmacy chain promotes wellness with lighted windows

A Swedish pharmacy chain has installed windows that simulate daylight to help passersby get through the long winters.

Museum collaborates with radio stations for on-the-go highway art experience

Nine-meter high replicas are positioned alongside one of the country’s main highways, with local radio stations providing commentary to encourage people to re-engage with art.

Free life coaching sessions offered with every purchase

A womenswear brand is offering free life coaching sessions with every purchase to help women gain more confidence and empowerment

Wearable device detects consumer emotions

Startup’s stress sensor tracks users’ unconscious responses to products and experiences.

CO2 from cars used as ink on public health billboard

A Peruvian natural gas company ran a campaign that used pollution from passing cars to reveal a billboard message.