The Taiwan-based Happy Egg company promotes bird-friendly farming and is using its clear, inflatable packaging to emphasize the health of cage-free eggs.
Register for full access
Our library content is no longer freely available. Please register to gain access to more than 12,000 innovations, updated daily. Our content is global in scope and covers solutions to the world's biggest challenges across 18 sectors.
Using transparent PVC material that inflates to cushion each individual egg, Taiwanese company Happy Egg promotes cage-free eggs. The company is based around six ideas: friendliness, happiness, freedom, sunshine, fertility and water. In order to emphasize to customers the health of cage-free eggs, the new style of egg carton is clear, symbolizing the freedom of air.
Eggs are available in purse-shaped packs of three or individual packs themed around local festivals – birthdays, Christmas and Chinese New Year. The company is expanding its campaign with the forthcoming publication of three books, including a cook book and a compilation of cage-free egg producers. The books will also be packaged in inflatable, clear plastic.
Sustainability in the food business is an on-going project, especially as millions of people continue to starve while produce is wasted elsewhere. Projects working in all areas of the industry are making a difference, like this organic restaurant that promotes farm-to-table eating and this no-waste edible emergency drone. How could successful solutions be better connected in order to scale up for wider use?