Innovation Culture Bulletin: Conviction v Flexibility

Innovation Culture Bulletin: Conviction v Flexibility

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We often hear successful entrepreneurs attribute their successes to having conviction in their own beliefs. At the same time, they stress that adaptability is one of the most important strategies for building a thriving startup. So how can we be sure when it’s the right time to stick or twist, and what are the key lessons that exist in this peculiar paradox?

First, lets talk about conviction. Our brains are wired to overreact to uncertainty with fear — this evolutionary trait can save our lives when we move to another environment, and help us be extra cautious of new threats hiding in caves or behind bushes. But today, heightened uncertainty can be an obstacle and make us work less efficiently.

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